Because the cultural economy in France relies heavily on public funding, the notion of entrepreneurship has long been kept at a distance from the cultural sector. But the decline in public funding is increasingly forcing professionals to take an interest in and experiment with what is called "cultural entrepreneurship". The idea of ​​this cycle is not to have a financial approach tied to the economic performance of a cultural project, but rather based on the specificities of the cultural field. The challenge is to understand the importance of having a hybrid economic strategy combining public funding, own resources and private partnerships. Over a period of three months, and through different formats (group workshops, individual meetings, resources, etc.), Hôtel71 offers cultural project leaders the opportunity to build their economic model, define and disseminate their cultural offering or structure the organization of their activity through an adapted governance model.